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Mondi Packaging as Star on Fachpack
in Nürnberg
More than one thousand squaremeters of mobile advertising
create tremendous attention and sympathy towards Mondi
Packaging at this years Fachpack in Nürnberg.
GO JAPAN: Go-Caddy Premier in Tokyo
This years’ FOOMA exhibition gave our Go-Caddy Logistics people a hard but successful time. Within a few days more than 1000 Go-Caddies were transported by air and sea to Japan’s capital. Endress + Hauser had all sympathy on its side and marketing manager Tim Schlaghecke said after the show:” We were positively surprised how well the Caddies were received and will use this concept as a fixed part in our future exhibition strategy.”
Go-Caddy featured in “Beyond Average” by Hermann Scherer
Germany’s top marketer Hermann Scherer just released his new book called “Above Average”. In chapter “learn from the best” he confirms once more Go-Caddy’s exceptional status in the packaging and promotion world. We are more than happy about this fact and wish all readers more balls to try new marketing concepts. There’s nothing to loose but a lot to gain. Why not start with a small Go-Caddy promotion today?
Go-Caddy found on U-Tube
watch
Please don’t stop
the music
At this years music fair in Frankfurt the employees
of Adam Hall (LD Systems) had all the sympathy on
their side. “The Go-Caddy was a perfect tool
for our sales people at the stand. We were very surprised
about the enormous positive feedback and will refine
the trolley concept for further fairs.” says
Alexander Pietschmann, Marketing Manager of Adam Hall.
Kapsch & Go-Caddy one Step ahead
Following the claim: „one step ahead“, the Kapsch Business Com and Go-caddy were the perfect match to promote the innovative services of Kapsch at this years ITnT in Vienna. The yellow branded Go-Caddies created tremendous advertising impact on all corridors and thereby supported Kapsch`s Nr. 1 claim in Business Communications solutions.
Go-caddy shows the way to Cartoflex
“Your direct way to Cartoflex” was the message sent at this year`s easy fair in Hamburg. In order to create even more momentum before the fair had even started, potential customers were enabled to register on the Cartoflex website and thereby reserving made a reservation for their personal Go-Caddy. At the end of the exhibition all Caddies were distributed to customers but this did not stop other visitors to ask for new ones.
Go-Caddy featured in “www.brandeins.de”
ad paper.
Germany’s top marketing magazine Brand Eins
features in its latest issue (8/2008) a comprehensive
article about the success story of Go-Caddy Promotion
Packaging. Since the issue will be online in a few
weeks we have decided to not keep you waiting and
post the article online right now (sorry – only
in German).
From Russia with Love
Beside this years’ DRUPA and INTERPACK it was
possible to spot Go-Caddies also at the SHK furniture
show in Moscow. ”With this step towards east
we clearly demonstrated that the logistics behind
our concept work perfectly to keep our clients happy
wherever they want to go with us.” says Mr.
Robert Pachler, MD and founder of Go-Caddy Promotion
Packaging GmbH.
A different Kind of Letterbox
The Austrian Trade Federation lead the way to have
Go-Caddy letterboxes (with a slot at the top) placed
in more than 800 Travel Agencies all around Austria.
Beside the key visual the trolley made the perfect
connection between the promotion and travelling.
Go-Caddy takes off with SKYTEAM
Beside ITB in Berlin, the FITUR fair in Madrid is with 13.000 exhibitors from 170 countries the biggest tourism fair in Europe. At this years event it was SKYTEAM, the airline alliance, that distributed Go-Caddies to visitors. This resulted not only in heavy advertising all over the fairground but also created a perfect branding link since the Caddies were made in cabin-luggage format.
Go-Caddy Partners with Reed
Exhibitions
Go-Caddies will be used to identify VIP visitors in
the upcoming two Reed holiday fairs in Salzburg and
Vienna. The concept of using printed trolleys looking
like travel luggage is completely new and allows all
VIP visitors to use the benefits of Go-Caddy for free.
The Trolleys are sponsored by various exhibitors who
bought advertising space on the trolley.
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